Getac builds rugged, durable technology for industries where durability is key, like the military, emergency services, and construction.
They asked us to create a suite of B2B marketing assets that would help them bring their full range of products to new clients as well as existing ones. Crucially, they needed to show these specialised businesses that they understood their needs and could add value at every step of the way.
We created a content strategy that would resonate with each of these highly specialised and idiosyncratic client niches. In these industries, there's no time for marketing fluff, and utility is everything.