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We provide

User Experience
Design (UX)

Having a deep understanding of your audience and how you want them to interact with your website or app sits at the core of user experience. Through research, mobile first thinking, wireframing, and prototyping, we take user experience from high-level persona development all the way through to final design with the ideal customer journey front of mind throughout.

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Who we are / What we do

User Experience Design (UX)

From persona development, customer journey mapping, and wireframes, user experience design (UX) puts the needs of the user first to ensure a customer-centric online experience. Our team of experts craft UX designs that lead to best in class websites and apps.

We start with exploring and defining the wants and needs of your target audiences and develop experiences and interactions that anticipate their needs and provide them with the quickest, most elegant route to their goal and thus delivering powerful paths to conversion for your business.

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Our Clients
Doddle UX development

We helped Doddle add a revolutionary twist to their parcel business. The Doddle Runner app lets you send a package from wherever you happen to be. Just open the app and order a lightning fast Doddle Runner to your location. Make your payment on the app and Doddle do the rest. Just like magic, it's like the post office comes to you!

Doddle App
Waterstones UX design

We're proud to have delivered the UX and created the app for the lovely guys at Waterstones. Find your favourite books, then hunt down your nearest Waterstones store. Make your purchase and use your app as a loyalty card to collect your points. It's a pretty versatile little tool, helping customers get close to the books the love and help Waterstones ready their business for a mobile world.

Waterstones app UX development
UX design for Elvie

Elvie is truly groundbreaking mobile experience, allowing users to track their kegels. Yes really! Flipside helped Elvie design a soft and fluid user experience, allowing girls to track their inner strength through a beautifully realised app experience.

Elvie app
Creating experiences for big brands

Our Clients

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Get in touch

Want to chat with us about how we can help you out with your UX design and development? Call us on 0203 816 0293.

We're an approachable gang with a soft spot for a coffee, so just pop in or email us at

You can also send us a note and we'll be right back to you.