Snickers logo

Picking up the ball + launching Rookie mistakes

Snickers mobile app


As the official sponsor of the NFL, Snickers wanted bigger and better digital engagement to get fans excited for the most important event of the American football year: Superbowl 2022.

Expertise Digital product development
Deliverables UI, UX, Strategy + Development

01. The impossible

Unleash some digital shenanigans to get fans engaged, excited and eating Snickers! “Rookie mistake? Maybe you just need a Snickers.”

02. Done.

Flipside took Snickers’ key creative and ran with it. We designed and developed Rookie Mistakes, a website for fans to tell Snickers all about their remedial slip ups. To gather as much user-generated content as possible, Flipside worked in the ability for users to upload short videos, add photos, and write a short blurb about their “you’ve-been-framed” moment.

Snickers bar
Snickers desktop and mobile website
Snickers desktop and mobile website Snickers desktop and mobile website Snickers desktop and mobile website

03. The

With 100s and 1,000s of entries, Snickers gained a ton of hilarious videos and fun content, and all the rookies stand a chance of winning tickets to the Superbowl. Now that’s a win-win!

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Want to chat with us about your mobile, web or digital ideas?
Call us on 0203 816 0293 or fill in the contact form below.

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