![](snickers-hero-bg.1fbfe36d.png)
![Snickers logo](snickers-logo-white@2x.a758d34d.png)
Picking up the ball + launching Rookie mistakes
![Snickers mobile app](snikers-hero-img@2x.f0d69f0e.png)
Snickers
As the official sponsor of the NFL, Snickers wanted bigger and better digital engagement to get fans excited for the most important event of the American football year: Superbowl 2022.
01. The impossible
Unleash some digital shenanigans to get fans engaged, excited and eating Snickers! “Rookie mistake? Maybe you just need a Snickers.”
02. Done.
Flipside took Snickers’ key creative and ran with it. We designed and developed Rookie Mistakes, a website for fans to tell Snickers all about their remedial slip ups. To gather as much user-generated content as possible, Flipside worked in the ability for users to upload short videos, add photos, and write a short blurb about their “you’ve-been-framed” moment.
![Snickers desktop and mobile website](snicker-mobiles.5326344c.png)
![Snickers desktop and mobile website](snickers-mob-1.779382c6.png)
![Snickers desktop and mobile website](snickers-mob-main.b7333f73.png)
![Snickers desktop and mobile website](snickers-mob-2.f10ec121.png)
![](snickers-contact-bg-1.15dac9ec.png)
![](snickers-contact-bg-2.f6766fef.png)
Let’s talk
Want to chat with us about your mobile, web or digital ideas?
Call us on 0203 816 0293 or fill in the contact form below.