Picking up the ball + launching Rookie mistakes

Snickers

As the official sponsor of the NFL, Snickers wanted bigger and better digital engagement to get fans excited for the most important event of the American football year: Superbowl 2022.

Expertise Digital product development

Platforms

Deliverables UI, UX, Strategy + Development

Discover Snickers Rookie Mistakes

01. The impossible

Unleash some digital shenanigans to get fans engaged, excited and eating Snickers! “Rookie mistake? Maybe you just need a Snickers.”

02. Done.

Flipside took Snickers’ key creative and ran with it. We designed and developed Rookie Mistakes, a website for fans to tell Snickers all about their remedial slip ups. To gather as much user-generated content as possible, Flipside worked in the ability for users to upload short videos, add photos, and write a short blurb about their “you’ve-been-framed” moment.

03. The
Result

With 100s and 1,000s of entries, Snickers gained a ton of hilarious videos and fun content, and all the rookies stand a chance of winning tickets to the Superbowl. Now that’s a win-win!

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