A sleek new design system
At Flipside, we’ve pioneered the practice of design systems for our clients: A design system is a deeper, more useful expression of brand guidelines just for digital. A design language that lays out a library of interactions, identities, principles and best practices to cover utility across all digital channels.
01. The impossible
Give Suzuki a consistent brand expression across all digital touchpoints and interactions.
Flipside provided Suzuki with a collection of components, standards and practies to guide every image, banner, webpage and social media post, so their digital identity can be consistent and coherent.