A sleek new design system

Suzuki

At Flipside, we’ve pioneered the practice of design systems for our clients: A design system is a deeper, more useful expression of brand guidelines just for digital. A design language that lays out a library of interactions, identities, principles and best practices to cover utility across all digital channels.

Expertise Digital transformation

Platforms

Deliverables UI, UX, Strategy + Development

Discover Suzuki website

01. The impossible

Give Suzuki a consistent brand expression across all digital touchpoints and interactions.

02. Done.

Flipside provided Suzuki with a collection of components, standards and practies to guide every image, banner, webpage and social media post, so their digital identity can be consistent and coherent.

03. The
Result

As well as helping their whole digital portfolio look and feel like Suzuki, the design system allows them to roll out new assets at remarkable speeds with remarkable consistency. With design decisions, languages and standards already set, creating anything digital is just a case of dropping existing components into place.

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