Breaking the cycle of child abuse
For Baby's Sake
Flipside’s work with For Baby’s Sake harnessed digital to help health practitioners and parents break the cycle of child abuse once and for all.
01. The impossible
Scope, design and develop a digital platform to help stakeholders and users participate in the FBS programme that seeks to break cycles of domestic abuse.
Deep research into every user and use case for the platform was a massive part of this project. Flipside spent months embedding ourselves in the FBS programme as parents, consultants, and trainee health practitioners, so we could understand exactly how the FBS programme supports parents and children.