Revolutionising cookbook publishing
HP Custom Content
Work and play is happening more on our devices and less on paper. So where does that leave a business with printing at the core? Flipside helped to turn the death of paper into a new lease of life for HP.
01. The impossible
Take stock of HP’s product line and explore new ways to return the business to the forefront of printing and publishing for the new age.
Flipside created a suite of digital tools that allowed everyday makers – from mums and dads, to teachers, to Gen Z crafters – to design and print their own books, completely transforming HP's earlier business model. With a tight marketing strategy using a network of micro-influencers, HP's customers were creating their own content.
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