SEO & Content optimization

We improve the quality, content and structure of your web pages to generate more engagement and higher conversion rates.

Our SEO experts optimize content according to current best practices, aligning with the search behavior of your key customers and prospects. Articles, video, audio, and images can be properly optimized for strong ranking signals within search engines. This can drive significant amounts of targeted organic traffic you could otherwise miss.

Useful content continues to be one of the most important elements in organic search performance. Becoming a better source for information and answers can earn a larger chunk of digital real estate.

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Get ahead of competitors by keeping up with new technologies, including emerging AI channels, voice search, virtual assistants and local citations.

Through native knowledge and partnerships with Google, Facebook, Open AI and others, we keep clients at the forefront of the SEO industry, helping them identify meaningful ways to leverage new opportunities and prepare for coming challenges.

Research & analysis

We identify relevant, highly-searched keywords to improve your site's ranking in search results.

We use behavioral analysis to target relevant unbranded keywords, develop additional content, understand competitor strategies, and map user interest and intent.

Flipside SEO keyword research can determine keywords or phrases your target audience are using when searching for your products or services, and help you choose the best keywords based on search frequency, and relevance to the content of your web pages.

Technical audit

Discover performance and mobile optimization opportunities. An SEO technical audit can help you define URL and taxonomy strategies, as well as identify metadata issues. It enables a systematic, data-driven approach to content optimization, including keyword usage, copy length & density and content types, including rich media.

You can develop effective off-site linking strategies and tighten your focus on improving organic search position, including ranking in quick search and voice search results.

h by the way!

We are an accredited Google Marketing Platform Sales Partner, authorized to service and support any part of the Google 360 Marketing Suite. We are also Facebook Blueprint certified and certified by the IAB in Media Planning.

Link-building strategies

Flipside develop and maintain link-building strategies using search engine optimization guidelines to build a portfolio of quality links to your website, and update them monthly.

It’s an often-overlooked way to increase popularity, authority, and references, and ultimately help site pages rise to the top of results screens.

Practised in exceeding client expectations

Bring us your digital marketing objectives. We will bring an integrated team of deep subject matter experts together to produce the most effective digital solution to achieve them.

We align our capabilities around your business plan - and are integrated to deliver across a rapidly changing digital marketing landscape. As products, technology and markets change, our goal is always to keep our clients ahead of the curve.

We are strategic, certified, technically capable, and experienced in meeting and beating challenging business goals for our clients.