Digital strategy agency in New York

Reimagine, rebirth

→ reinvent

Flipside’s Digital Strategy team helps reimagine and rebirth your business for a digital world. Strategy, innovation, people, processes and digital products - we can help you make sense of the options and future-proof your organisation.

Our clients see better business performance, new revenue streams, faster outcomes, and better end customer experiences. experiences.

Get in touch today, we’re ready to help you level up in a digitally-enabled world.

Digital strategy from concept to execution

Flipside will design your digital strategy, helping you understand where you are today and lay out the plan to take you to where you want to be tomorrow.

01.

We understand the digital landscape where you and your customers are today ...and will be tomorrow

The starting point is your customers. We’ll work with you to understand where they are in the digital landscape, what they need and how to engage with them. We’ll also explore the forces shaping your market from a digital perspective and the competitive challenges you face, all to deliver a rock solid foundation for your digital program.

02.

We devise transformation plans that deliver digital fitness

Becoming a digital business depends on your organisational fitness to deliver. We’ll work with you to assess your current level of digital competency, the resources and capabilities you need to grow, and identify the opportunities to implement technologies and process to achieve your organisational goals.

03.

We deliver digital strategies that create competitive advantage

Flipside will help you design a complete digital strategy including vision, implementation plan and measurement framework to align with your goals. The strategy gives you a roadmap to realise your digital business opportunity. It identifies the changes to enhance your organisational effectiveness and the projects and products to focus on to create market advantage - now and in the future.

What is web 4.0 and what does it mean for my business?

How can I make my digital team more agile?

What is ‘design thinking’ and why does it matter?

How does my company’s digital maturity measure up to my competitors?

Which technologies should I be investing in?

Execution

01.

Customer insights

From the design of concepts for new services to the enhancement of existing products, we use scientifically-proven methods to analyse and understand the motivations of the customers you want to reach. When it comes to designing new products, we apply behaviour change methods that deliver the target outcome for our clients and a better experience for the user.

02.

Rapid prototyping

We will work with you to develop concepts for new digital products and services, grounded in customer understanding. With our Studio team, we can rapidly prototype and test our ideas, enabling us to validate the proposition before we move into full production.

03.

Innovation strategy

We will help you explore how rapidly evolving technologies like AI, Augmented +Reality, Virtual Reality, Metaverse, Web 3.0 and Internet of Things can deliver value for your business. And in our Studio, we’ll help you design and rapidly prototype solutions. Alternatively, we have the creativity to help you use established technology in new ways, disrupt markets and create opportunities.

04.

Measurement and analytics

Judging a successful digital strategy depends on how well you can quantify success. We will work with you to not only define the measurement and data strategy itself, but also use our experience of analytics dashboard design to create a compelling data dashboard and reporting framework.