Digitising the forecourt
Texaco
Texaco has spent years building up its Star Rewards loyalty program into the UK’s #1 scheme for fuel rewards. However, up until this year, customers had to carry around a physical card in their wallet. No more of that thanks, it’s app time!
01. The impossible
Create an app that builds on the existing Texaco Star Rewards program to let users add a virtual card to their phone’s wallet, keep track of their points with an easy to use interface, and turn their points into eVouchers to spend on the high street, all from the comfort of their phone!
02. Done.
A beautiful app that turned legacy physical cards into a fully fledged digital loyalty scheme. The app even integrated with Texaco POS across country allowing for earning and redemption of points at till with a simple tap of the phone.
03. The
Result
The result was an app that raises the bar and takes Star Rewards to new heights, with over 50,000 downloads in the first month after release.
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