Ocean Spray®

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Earning a seat at the Thanksgiving table

Ocean Spray are nigh-on eponymous with cranberry products, and called on us to further secure their seat at the Thanksgiving dinner table.

For many millennials, these years will be the first that they host their own Thanksgiving celebrations, and being digital natives, they'll be looking to social media for tips and advice.

“Thanks for helping me Cranma, you saved my turkey”

To feed this need, we created 'Cranma', an AI that lives through Facebook Messenger. Undercooked the turkey? No sweat, sweetie. Cranma's got a fix. Not sure how to lay the cutlery? Just ask Cranma.

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