Waterstone’s, the UK's favourite high street book shop, had taken something of a challenge from today's online retail giants. But what bookworm doesn't love to browse the shelves once in a while?
“I downloaded the app and immediately I could see my points balance.”
Waterstone’s wanted to fuse the best of both worlds and reward loyal shoppers at the same time. We created an app that gave users the same warm, fuzzy feeling of a book shop with curated lists, a peek at the covers, and an honest verdict from reader reviews. And for when nothing but the real deal will do, there's a handy store locater to sniff out your nearest branch.