Thanks to ever-improving smartphone technology, everyone has a miniature studio in their pocket, meaning many an amateur photographer's equipment is in danger of being left to gather dust on a shelf.
“Helping sharpen photographic skills.”
Canon wanted to nurture long-standing relationships with their customers by reigniting their passion for real photography. We delivered a platform to capture customer data and provide tutorials and tips to Canon customers. In doing so we helped them get the most out of their products. To help the programme and its followers grow, we built in smart data analytics that help Canon better understand their customers and tailor a customer care plan for every need.