# AI SEO & GEO agency

As a specialist AI SEO and GEO agency, we get your brand found in AI search, whether you call it answer engine optimisation (AEO), LLM SEO or generative engine optimisation. ChatGPT, Gemini, Claude and Perplexity are now where people discover, evaluate and choose, and we make sure your brand is the one they mention, cite and recommend, turning AI visibility into measurable growth.

## AI SEO and GEO agency in London

Generative Engine Optimisation (GEO) is the practice of making your brand visible inside AI search. It's a new acronym, but it isn't a separate discipline. You'll also see it called answer engine optimisation (AEO), LLM SEO, AI citation optimisation and generative search optimisation: different names for the same goal, getting your brand mentioned, cited and recommended by ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. The signals that get your content surfaced by AI search engines like ChatGPT, Gemini and Google's AI Overviews (entity clarity, authority, content worth citing and consistency across the web) are the same ones that define strong SEO and digital PR. Get the fundamentals right and you win in both. The shift to AI search is an evolution, not a replacement: it's additive to Google, not a substitute for it.

AI search also brings a blind spot that SEO doesn't. Traditional tools tell you where you rank; AI tools won't tell you whether they mention, cite or recommend you, and you can't optimise what you can't see. That's where an AI search agency earns its keep. We benchmark how your brand appears across the major AI platforms, show where competitors are winning, and build the SEO foundations, AI visibility framework and earned media strategy to close the gap. With over 25 years creating high-impact digital programmes for clients across pharma, FMCG and the public sector, we know how to make brands discoverable wherever people are searching.

## What does a GEO agency do?

We make sure your brand is found, cited and recommended across AI search: ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.

## Our GEO & AI SEO services

A phased programme across organic search and AI search, built to keep your brand visible wherever people look for answers.

- AI search & GEO visibility audit
- Technical SEO & AI-readiness audit
- Keyword & intent research
- Metadata & structured data optimisation
- Content plan & content factory
- Earned media & digital PR

## Where to begin?

Whether you are at the starting line or well down the track, our no nonsense team is ready to help.

- Barney Evison, Group Managing Director, AI
- Ross Gilman, Head of AI Solutions
- Tim Prichard, Director

## Our clients

Isn't it satisfying when a plan comes together? We work with big brands and game-changing startups alike, including McDonald's, Suzuki, Papa Johns, Tinder, Coca-Cola, HP, IMD, Uncommon, Snickers, Catch, Texaco, Uber, Compete, Nesquik and Tesco.

## Contact

Flipside is an AI SEO and GEO agency in London.

- Email: hi@flipsidegroup.com
- Phone: 0203 633 9054
- Address: 135 Bishopsgate, London, EC2M 3AN